Brandscendence: Three Essential Elements of Enduring Brands Kevin Clark

ISBN: 9780793183036

Published: September 1st 2004

Hardcover

247 pages


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Brandscendence: Three Essential Elements of Enduring Brands  by  Kevin Clark

Brandscendence: Three Essential Elements of Enduring Brands by Kevin Clark
September 1st 2004 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 247 pages | ISBN: 9780793183036 | 9.31 Mb

World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not-for-profit institutions such as the Red Cross, are on the journey to brandscendence. They have enduring reasons for being yet adapt to changingMoreWorld-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not-for-profit institutions such as the Red Cross, are on the journey to brandscendence.

They have enduring reasons for being yet adapt to changing circumstances and evolve over time. In Brandscendence, author Kevin Clark uses success stories and case studies to illustrate his theory on the 3 essential elements enduring brands must manage: 1.

Relevance- 2. Context- 3. Mutual benefit.



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