Advertising Law Guide: A Friendly Desktop Reference for Advertising Professionals Lee Wilson

ISBN: 9781581150704

Published: October 1st 2000

Paperback

272 pages


Description

Advertising Law Guide: A Friendly Desktop Reference for Advertising Professionals  by  Lee Wilson

Advertising Law Guide: A Friendly Desktop Reference for Advertising Professionals by Lee Wilson
October 1st 2000 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 272 pages | ISBN: 9781581150704 | 8.74 Mb

All the day-to-day legal issues that confront anyone working in the advertising industry are explained in this straightforward, reader-friendly reference guide that makes complex laws readily accessible to lay readers. In concise but thorough text, the author covers trademarks, privacy and publicity issues, libel, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Detailed checklists are also provided to help advertisers assess the legality of their designs. The inclusion of several legal forms is another plus to guide copywriters, graphic designers, photographers, illustrators, and other advertising pros involved in mounting and promoting campaigns.



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