MKTG (New, Engaging Titles from 4LTR Press) Charles W. Lamb

ISBN:

Published: January 22nd 2015

Kindle Edition

432 pages


Description

MKTG (New, Engaging Titles from 4LTR Press)  by  Charles W. Lamb

MKTG (New, Engaging Titles from 4LTR Press) by Charles W. Lamb
January 22nd 2015 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 432 pages | ISBN: | 5.66 Mb

MKTG 9 maximizes student effort and engagement and engagement by empowering them to direct their own learning, through a single, affordable course solution. MKTG 9 offers full coverage of course concepts through unique resources and features thatMoreMKTG 9 maximizes student effort and engagement and engagement by empowering them to direct their own learning, through a single, affordable course solution. MKTG 9 offers full coverage of course concepts through unique resources and features that reflect the natural study habits of students.

Additionally, instructors benefit from up-to-date, real-world examples of marketing efforts by popular companies, coupled with straightforward quizzing, assessment options. MKTG 9 combines an easy-reference, paperback textbook with chapter review cards, and an innovative Online product that enables students to study how and when they want−including on a smart phone! On the innovative StudyBoard, students collect notes and StudyBits throughout the product, and then can leverage a series of tags and filters to organize and personalize their study time.

Both instructors and students can monitor progress through a series of Concept Training reports and traditional Gradebook features, ensuring improved outcomes.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



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