Analyzing Sales Promotion: Text and Cases: How to Profit from the New Power of Promotion Marketing John C. Totten

ISBN: 9780850132298

Published: November 1st 1994

Paperback

226 pages


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Analyzing Sales Promotion: Text and Cases: How to Profit from the New Power of Promotion Marketing  by  John C. Totten

Analyzing Sales Promotion: Text and Cases: How to Profit from the New Power of Promotion Marketing by John C. Totten
November 1st 1994 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 226 pages | ISBN: 9780850132298 | 5.71 Mb

Using sales data generated by in-store electronic scanners, this landmark 2nd edition fully explains sales promotion strategy and how it should tit into the overall integrated marketing program. Includes the fundamentals of promotion analysis, theMoreUsing sales data generated by in-store electronic scanners, this landmark 2nd edition fully explains sales promotion strategy and how it should tit into the overall integrated marketing program. Includes the fundamentals of promotion analysis, the nature of consumer response to sales promotion, and strategy developments from both the manufacturer and retailer perspectives.



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